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Registration is possible only by invitation from COLEAD


Market Access

 Management and development of organisations
 In-person
 
How do you make an informed decision about which market to target? 
 
You want to access new regional and/or international markets? Do you know the requirements of these markets? The steps to follow to reach your potential customer? The prices you could expect to get for your product in these markets? And the cost of exporting them? This training accompanies you in this reflection so that this experience is a success for your organization.
  •  Date : 11th to 14th November 2025 
  •  Duration : 4 days 
  •  Location : Sierra Leone  
  •  Certificate of Attendance  
  •  Registration deadline : 24th October 2025  

This training is organized as part of the development cooperation between the Organization of African, Caribbean and Pacific States (OACPS) and the European Union.

  Who this training is for and what you will learn  

Company : Commercial Manager | Head of Administration and Finance | Business Manager | Marketing Manager

At the end of this training, you will be able to:

Describe the different business models of the local market, the regional market and the export market and assess the risks and benefits of these models for the producers and for the company 

Describe the respective requirements of each of these markets (regulatory, commercial, etc.)

Describe the steps to take to reach the desired market and the technical and financial implications for the business

Make an informed decision regarding development into new markets, having clearly identified the remaining steps   

To ensure a successful learning experience, please review the course prerequisites before registering.

Participated in the distance collective training on Strategic Business Development  

The organization must already operate in the local market in a formal or informal way and wishes to extend its activities to local, regional or international formal markets  

 Will be shared together with the mail confirming your selection to participate

Logistical conditions

Here you will find the conditions for participant coverage by the beneficiary organization and by COLEAD according to the Cost-sharing Principle agreed in the development project.  
For the proper conduct of the training, participant attendance is mandatory from the first to the last day of training. Costs incurred due to the absence of registered participants will be charged to their company (meals, coffee breaks and possible accommodation). It is important that each participant fully commits and participates actively. The benefit they will derive from this training depends on it. All participants must respect the schedules indicated in the detailed training program and/or specified by the trainer(s). All participants, without exception, must sign a daily attendance list. Training certificates will be provided only to participants who attend the entire training.
In some training sessions, COLEAD materials and training materials will be provided to you. These documents will be useful in your daily activities and in improving good practices. We ask you to keep them carefully and make them available to your organization and staff.
The support provided by COLEAD to beneficiary companies and organizations is based on a policy of costs shared between these beneficiaries and COLEAD.On this basis, COLEAD will cover:
  • Training costs (room and equipment rental, training materials, trainer fees);
  • Meal costs for all training days;
  • Accommodation costs under certain conditions and for the training period (see point 8).
Participants will not receive any per diem or other allowance from COLEAD. The beneficiary organization will directly cover:
  • All other expenses that may be necessary (transportation, overnight stay and/or meals before and/or after training, etc.).
  • Any extras (internet and telephone connections, taxi, etc...). Therefore, please provide extra money or a credit card to cover these possible expenses.
  • Logistics and transportation costs for the expert-coach during the coaching phase (in the case of practical exercises carried out within your organization and benefiting from individualized coaching (=Time 2/PTS))
Only participants who have received prior confirmation of participation from COLEAD will benefit, and within the limit of services reserved by COLEAD and detailed below:
  • During training days, all participants will be served within the training center: a morning and afternoon coffee break, as well as lunch.
ONLY for participants for whom COLEAD has given prior agreement, strictly within the limits of services reserved by COLEAD.
For participants located far from the training venue (more than 1h30 travel time), and only with prior agreement from COLEAD. COLEAD may directly cover the half-board accommodation costs of participants, under the following conditions:
  • During training days, these participants will be accommodated in half-board at the training center/hotel selected by COLEAD. This includes overnight stay, breakfast and dinner.
  • Accommodation will be provided from the evening before the training until the morning after the end of the training.
  • Participants must comply with the services reserved by COLEAD.
  • Any extras (bar, telephone, ...) must be paid directly by the participant.
  • Any cost incurred by a late departure will be charged to the participant and/or their organization.
ONLY for participants for whom COLEAD has given prior agreement, strictly within the limits of services reserved by COLEAD..
Transportation costs for the participant are the responsibility of the company. Please make the necessary arrangements for your participant to attend the training. In the case of regional/international training, COLEAD may cover and reimburse participant transportation costs according to one of the following options:
  1. By air, in economy class, with an exchangeable and refundable ticket only
  2. Via public transport (bus, train, taxi)
  3. By personal vehicle (if no other alternative is possible and always favoring carpooling as much as possible)
Reimbursement procedures will be explained in the logistics note that will be sent upon confirmation of participation.
PARTICIPANTS WILL BE VALIDLY REGISTERED AFTER WRITTEN CONFIRMATION FROM US AND RECEIPT OF THIS LOGISTICS NOTE. ONLY PARTICIPANTS WHO HAVE RECEIVED CONFIRMATION OF THEIR PARTICIPATION WILL BE AUTHORIZED TO ATTEND THE TRAINING.
To promote the best learning conditions, the number of participants for each training is limited. Therefore, you will be asked to register only if you commit to following the training in its entirety (daily attendance, activities to be carried out, etc.). Candidates who have diligently attended the course sessions will be given priority for future training and will receive a certificate of participation. Conversely, COLEAD reserves the right to refuse candidates for subsequent training if participation is deemed insufficient. In the event that the number of participants is insufficient to ensure the proper conduct of a training, COLEAD reserves the right to postpone or cancel a training. Thank you for your understanding.

Who will train you?

We are pleased to welcome Olusola Jegede, a recognized professional in the field of Management of Organisation and Business Development with over 28 years of experience.As a pedagogical expert, technical expert, as well as a digital expert, he has accompanied numerous organizations and professionals through practical training adapted to field realities.

Passionate about Business Development, Olusola will provide you with concrete tools, enriching feedback, and a dynamic pedagogical approach.

Please give him/her a warm and attentive welcome for this session!

 
   Register   

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Last modified: Monday, 29 September 2025, 10:12 AM